Privacy policy
Privacy Policy
1. Introduction
Welcome to Sunter Furniture (“we”, “our”, or “us”).
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information about you when you visit our website www.sunterfurniture.co.uk or make a purchase from us.
By using our website or providing us with your information, you agree to the terms of this Privacy Policy.
2. Information We Collect
We collect and process the following types of information when you interact with our website or make a purchase:
- Personal details such as your name, billing address, delivery address, email address, and phone number.
- Order details such as items purchased, payment method, and order history.
- Payment information, which is processed securely by Shopify and our payment providers (we do not store your full payment card details).
- Technical information, including your IP address, browser type, and browsing behaviour (collected via cookies).
3. How We Use Your Information
We use your information to:
- Process and deliver your orders.
- Communicate with you about your orders or inquiries.
- Improve our products, website, and customer experience.
- Comply with legal or regulatory obligations.
4. Sharing Your Information
We only share your data with trusted third parties necessary to operate our business, such as:
- Shopify – our website and ecommerce platform.
- Payment processors – to complete your transactions.
- Delivery and courier partners – to ship your orders.
We do not sell or rent your personal data to anyone.
5. Cookies
Our website uses cookies to improve functionality and understand how visitors use our site. You can disable cookies in your browser settings, but some parts of the site may not function properly without them.
6. Data Retention
We keep your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.
7. Security
We use appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction.
8. Your Rights
Under UK data protection law (including the UK GDPR and Data Protection Act 2018), you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your personal data.
- Object to or restrict processing in certain circumstances.
If you would like to exercise any of these rights, please contact us at info@sunterfurniture.co.uk.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date.
10. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Sunter Furniture
Email: info@sunterfurniture.co.uk
Website: www.sunterfurniture.co.uk
1. Introduction
At Sunter Furniture, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you interact with us —whether online, by phone, or in person.
We comply fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. What Information We Collect
We may collect and process the following types of personal data:
a. Personal Identification Information
- Full name
- Billing and delivery address
- Email address
- Telephone number
b. Payment Information
Payment card details (processed securely through our payment provider; we do not store full card details).
c. Technical Information
- IP address
- Browser type and version
- Device type and operating system
- Website usage data through cookies and analytics tools
d. Marketing and Communication Preferences
Your preferences about receiving marketing materials or newsletters.
1. How We Collect Information
We collect information in several ways:
Purchase Activity
When you make a purchase on our website or in-store.
Account Registration
When you create an account or register for updates.
Direct Contact
When you contact us via email, phone, or social media.
Website Browsing
Automatically, when you browse our website (through cookies and analytics tools).
1. How We Use Your Information
We use your personal data to:
- Process and deliver your orders.
- Communicate with you about your purchases or enquiries.
- Manage your customer account.
- Improve our website, services, and customer experience.
- Send marketing communications (only if you have consented).
- Comply with legal obligations and prevent fraud.
1. Legal Basis for Processing
We process your data under the following legal bases:
Contractual necessity
to fulfil orders and provide services.
Legitimate interest
to improve our services, maintain security, and communicate relevant offers.
Consent
for marketing communications and optional cookies.
Legal obligation
to comply with tax and accounting requirements.
1. Marketing Communications
We may send you information about new products, promotions, or special offers if you have opted in to receive marketing.
You can opt out of marketing emails at any time by:
- Clicking the "unsubscribe" link in the email, or
- Contacting us directly at [Insert contact email].
We never sell or rent your personal data to third parties for marketing purposes.
1. Cookies and Tracking Technologies
Our website uses cookies to enhance your browsing experience. Cookies help us understand how visitors use our site, remember your preferences, and deliver relevant content.
You can manage or disable cookies through your browser settings. For more information, please refer to our Cookie Policy [link or mention if integrated below].
1. Sharing Your Information
We may share your personal data with trusted third parties, including:
- Delivery partners (for order fulfilment)
- Payment processors (for secure transactions)
- IT and website service providers (for hosting and analytics)
- Professional advisers (e.g., accountants or legal advisors)
All third parties are required to maintain strict confidentiality and comply with data protection laws.
We will never sell your data to other organisations.
1. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy, including:
Order and transaction records
up to 6 years (for tax and accounting obligations).
Marketing preferences
until you withdraw consent.
After this period, your data will be securely deleted or anonymised.
1. Your Data Protection Rights
Under data protection laws, you have the right to:
Access
request a copy of your personal data.
Rectify
correct any inaccurate or incomplete data.
Erase
request deletion of your personal data ("right to be forgotten").
Restrict processing
limit how we use your data.
Data portability
request to transfer your data to another organisation.
Object
to processing based on legitimate interests or for marketing.
To exercise any of these rights, please contact us at [Insert contact email].
1. Data Security
We use appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse, including:
- Secure servers and encrypted connections (SSL).
- Restricted access to personal data.
- Regular security monitoring.
However, please note that no internet transmission is completely secure.
1. International Data Transfers
If we transfer your personal data outside the UK or EEA, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent legal mechanisms.
1. Links to Other Websites
Our website may include links to external websites. Please note that we are not responsible for the privacy practices of other sites. We encourage you to read their privacy policies before providing personal data.
1. Introduction
At Sunter Furniture, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you interact with us —whether online, by phone, or in person.
We comply fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. What Information We Collect
We may collect and process the following types of personal data:
a. Personal Identification Information
- Full name
- Billing and delivery address
- Email address
- Telephone number
b. Payment Information
Payment card details (processed securely through our payment provider; we do not store full card details).
c. Technical Information
- IP address
- Browser type and version
- Device type and operating system
- Website usage data through cookies and analytics tools
d. Marketing and Communication Preferences
Your preferences about receiving marketing materials or newsletters.
1. How We Collect Information
We collect information in several ways:
Purchase Activity
When you make a purchase on our website or in-store.
Account Registration
When you create an account or register for updates.
Direct Contact
When you contact us via email, phone, or social media.
Website Browsing
Automatically, when you browse our website (through cookies and analytics tools).
1. How We Use Your Information
We use your personal data to:
- Process and deliver your orders.
- Communicate with you about your purchases or enquiries.
- Manage your customer account.
- Improve our website, services, and customer experience.
- Send marketing communications (only if you have consented).
- Comply with legal obligations and prevent fraud.
1. Legal Basis for Processing
We process your data under the following legal bases:
Contractual necessity
to fulfil orders and provide services.
Legitimate interest
to improve our services, maintain security, and communicate relevant offers.
Consent
for marketing communications and optional cookies.
Legal obligation
to comply with tax and accounting requirements.
1. Marketing Communications
We may send you information about new products, promotions, or special offers if you have opted in to receive marketing.
You can opt out of marketing emails at any time by:
- Clicking the "unsubscribe" link in the email, or
- Contacting us directly at [Insert contact email].
We never sell or rent your personal data to third parties for marketing purposes.
1. Cookies and Tracking Technologies
Our website uses cookies to enhance your browsing experience. Cookies help us understand how visitors use our site, remember your preferences, and deliver relevant content.
You can manage or disable cookies through your browser settings. For more information, please refer to our Cookie Policy [link or mention if integrated below].
1. Sharing Your Information
We may share your personal data with trusted third parties, including:
- Delivery partners (for order fulfilment)
- Payment processors (for secure transactions)
- IT and website service providers (for hosting and analytics)
- Professional advisers (e.g., accountants or legal advisors)
All third parties are required to maintain strict confidentiality and comply with data protection laws.
We will never sell your data to other organisations.
1. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy, including:
Order and transaction records
up to 6 years (for tax and accounting obligations).
Marketing preferences
until you withdraw consent.
After this period, your data will be securely deleted or anonymised.
1. Your Data Protection Rights
Under data protection laws, you have the right to:
Access
request a copy of your personal data.
Rectify
correct any inaccurate or incomplete data.
Erase
request deletion of your personal data ("right to be forgotten").
Restrict processing
limit how we use your data.
Data portability
request to transfer your data to another organisation.
Object
to processing based on legitimate interests or for marketing.
To exercise any of these rights, please contact us at [Insert contact email].
1. Data Security
We use appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse, including:
- Secure servers and encrypted connections (SSL).
- Restricted access to personal data.
- Regular security monitoring.
However, please note that no internet transmission is completely secure.
1. International Data Transfers
If we transfer your personal data outside the UK or EEA, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent legal mechanisms.
1. Links to Other Websites
Our website may include links to external websites. Please note that we are not responsible for the privacy practices of other sites. We encourage you to read their privacy policies before providing personal data.